Micronics Engineered Filtration Group Announces New Company Logo & Strategic Rebrand Strategic Rebrand Captures Micronics’ Global Reach, Total Engineered Filtration Solutions
Chattanooga, TN, USA – March 22, 2022 - The Micronics Engineered Filtration Group is very proud
to announce the launch of a new company logo for the Micronics Engineered Filtration Group, as
part of the strategic evolution of Micronics since the company’s founding in 1983. On February 17,
the Micronics Engineered Filtration Group announced the acquisition of industry leader, National
Filter Media, and the new company logo embodies this strategic acquisition.
“After careful consideration, we are excited to announce our newly designed Micronics brand logo
that captures our Total Engineered Filtration Solutions vision globally, recognizes the legacy and
well-known brand equity associated with National Filter Media, and reflects a more modern brand
identity for our growing global family of trusted filtration companies,” said Chris Cummins,
President and CEO of the Micronics Engineered Filtration Group.
“The new Micronics Engineered Filtration Group logo embraces a more comprehensive filtration
solution set for the group, steeped in long-standing history in filter media and also representative
of our advanced filtration equipment, filtration services, and aftermarket parts offerings for a
variety of demanding global market segments,” Chris added.
“The new Micronics Engineered Filtration group logo incorporates the globe previously associated
with National Filter Media. Micronics chose to utilize the accent color “red” to be fully
representative of our strong brands, Filterfab, based in Canada, as well as long-standing dry
filtration brand, Southern Filter Media,” according to Jason Wettstaedt, Senior Vice President,
Sales and Marketing, for the Micronics Engineered Filtration Group.
The globe in the new company logo replaces the previous “O mesh” design dating back to the
original company launch in the early 1980s.
With the addition of NFM, the Micronics Engineered Filtration Group now combines strong,
trusted wet and dry filtration brand names: Micronics, Southern Filter Media (“SFM”), C.P.
Environmental (“CPE”), United Process Control (“UPC”), AeroPulse, National Filter Media (“NFM”),
Filterfab, Midwesco Filter Resources (“Midwesco”), and Fabricated Filters.
In the coming months, all documents, business cards, collateral, signage, etc. will be updated with
the new logo for the entire Micronics Engineered Filtration Group. We do recognize that strategic
acquisitions & new logos are processes that take some time with regard to integration, and we will
make progress as quickly as possible.
About the Micronics Engineered Filtration Group
The Micronics Engineered Filtration Group is a trusted family of leading brands providing
Total Engineered Filtration Solutions, globally.
The Micronics Engineered Filtration Group serves customers’ advanced filtration needs in mining
and mineral processing; energy, power generation; industrial; battery recycling; chemical
manufacturing; pigments and dyes; food and beverage; steel and iron processing; aggregates,
cement and asphalt; pharmaceutical and biotech; and water/wastewater treatment. The
company’s new tagline underscores its breadth and capabilities: Total Engineered Filtration
Solutions. We are committed to our customers’ success.
With the addition of NFM to the Micronics Engineered Filtration Group, the company now has
10 manufacturing, service & office facilities in North America and 1 in the United Kingdom.
Micronics has been a portfolio company of Vance Street Capital, a Los Angeles-based private
equity firm, since 2013.
Francine S. Bernitz
Marketing Director, Micronics Engineered Filtration Group
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